The DMSE Story

When Dave McGillivray founded Dave McGillivray Sports Enterprises (DMSE, Inc.) in a Medford, Mass. storefront in 1981, running was known as jogging, wicking material was a terry cloth headband, and sports drinks and running shoes were in their infancy.

Our Races

Known today as DMSE Sports or just DMSE, the company and its 75+ consultants manage more than 30 major road races and charitable events per year, including the B.A.A. Boston Marathon, TD Beach to Beacon in Maine, Feaster Five Thanksgiving Day Run, Harvard Pilgrim Finish at the Fifty at Patriot Place, the Boston Marathon Jimmy Fund Walk, and the recently added New Balance Falmouth Road Race, to name a few. 

The Early Years

Since 1981, DMSE has organized or consulted on more than 900 events, raising millions for charity and earning a reputation as one of the most thorough, well organized race management firms in the U.S.
DMSE’s first event – the Bay State Triathlon at Wright’s Pond in Medford, Mass. – attracted 100 participants and was one of the first triathlons ever held in New England and the nation. McGillivray had competed in the 1980 Ironman Triathlon in Hawaii and brought the concept back to his native Northeast. A triathlete for years, McGillivray competed in eight Ironman triathlons and introduced the inspirational father-son team of Rick and Dick Hoyt to the sport. In January of 2011, he was inducted into the USA Triathlon Hall of Fame.

Triathlons were just the beginning for DMSE. As the group organized more athletic events, McGillivray and his staff quickly earned a reputation as detail minded, safety oriented and creative thinkers in the competitive arena of event management. In 1988, the B.A.A Boston Marathon noticed and appointed McGillivray technical director of the world-famous marathon, and in 2001 he was appointed race director – a title he holds today. 

Picking Up Speed
As DMSE grew, McGillivray added to his team, hand picking the best in start and finish line management, lead vehicle programs, runner registration and results, while working with local volunteers, race committees and police and fire departments to create a smooth operation come race day. So when Olympic Gold Medalist Joan Benoit Samuelson had an idea for a road race in her hometown of Cape Elizabeth, Maine, she reached out to McGillivray and his team.  The TD Bank Beach to Beacon 10K was launched in 1998 and is now among the most popular on the U.S. road race circuit, attracting some of the world’s fastest elite athletes and drawing rave reviews from participants.

Others noticed as well. From the Bellin Run in Green Bay, Wis. and the Lady Speed Stick® Women's Half Marathon Series throughout the U.S. to Run to Home Base at Fenway Park and Run For The Dream in Williamsburg, Va., a DMSE race is known for being safe, organized, technically advanced and produced without flaws. No wonder that in 2000, McGillivray and his team received the prestigious Race Director of the Year award from Road Race Management.  

Maintaining the Pace

In 2014, DMSE added another high-profile event to the portfilio as the team was brought on to manage the Across the Bay 10K in Annapolis, MD, which has had over 20,000 runners in each of the first two years! 


DMSE Sports also is a pioneer in what is now one of the most important aspects of the athletic industry – combining athletics with philanthropy. Nearly every DMSE endeavor has that unbeatable combination of fitness and fundraising, giving back to the Jimmy Fund and Dana-Farber Cancer Institute, Boston Children’s Hospital, Lazarus House and many others.

The DMSE Children's Fitness Foundation

In 2003 McGillivray created his own charity, The DMSE Children’s Fitness Foundation. The Foundation supports non-profit programs that use running as a primary means of promoting physical fitness in children. When DMSE marked “30 years running” with a gala event March 12, 2011, proceeds from the event benefited the DMSE Foundation’s new Running in Places program, which focuses on building healthy bodies and healthy minds by combining physical activity with visits to educational and historic locations. The motivational program, launched as a pilot program in 2010, is designed to help public school children learn the importance of physical fitness, self-esteem, peer respect and education. Visit the DMSE Children's Fitness Foundation website.

From organizing his first triathlon to the DMSE “30 Years Running” anniversary event in 2011, McGillivray’s passion for health, fitness and giving back to the community has been the driving vision for his company today, establishing DMSE Sports as the Gold Standard of excellence in athletic endeavors and philanthropy.

TD Beach to Beacon 10K Road Race
New Balance Falmouth Road Race
Fenway Park Marathon
29th Boston Marathon Jimmy Fund Walk
B.A.A. Half Marathon
Runner's World Half Marathon and Festival