race production

WATER STATION MANAGEMENT

WATER STATION MANAGEMENT

Lately, I’ve been running in a lot of road races in preparation for the World Marathon Challenge (in fact, when you read this, I'll be a week from landing in Antarctica for the first of seven marathons). I haven’t participated in this many races in such a short period of time in 20 years. Back then, however, I was running fairly well, like in the 6-minutes per mile range. Now I’m closer to 7-minutes or even 8-minutes a mile. It’s a different experience running with the masses versus running closer toward the front with the faster and more competitive folks.

RUNNER CLINICS

RUNNER CLINICS

When I'm hired to direct a race, the client will often ask, “Do you think we should put on a clinic for the runners, too?” I am always torn as to the best way to respond to this. I’ve been to many clinics that were well organized and well attended but I’ve also been to as many or more that bombed, especially in terms of attendance of participants running in the race. It can be incredibly embarrassing to both the organizer and the presenter to be talking to an empty room with only six pigeons and three squirrels present.

WHO OWNS AN EVENT?

WHO OWNS AN EVENT?

There was a time when I thought a road race could never be sold. Who would buy it and what exactly would the buyer be buying anyway? Today, however, races are now being bought and sold left and right. Boy, did I miss the bus on that one.

RACE DAY: YOUR LEAD VEHICLE PROGRAM

RACE DAY: YOUR LEAD VEHICLE PROGRAM

As event directors, our focus tends to be on making sure our course is an accurate and safe one, that we have plenty of water to distribute, that our race starts on time and that we deliver quick and accurate results…all extremely important aspects of producing a successful event.

WHAT DO I NEED FOR SIGNS?

WHAT DO I NEED FOR SIGNS?

I used to think the more signs (operational and functional signs, not sponsor signs) at an event, the better. However, throughout the years, I’ve come to realize more is not necessarily better, and it's not simply the number of signs but many other factors that come into play. 

THE LAST RUNNER

THE LAST RUNNER

When managing our races, we tend to focus a lot on the elite leaders in the race: we make sure they go in the right direction, they follow our lead vehicles, and they're cheered on by thousands of spectators. However, what about the last runner(s)?

RACE DAY EFFICIENCY REIMAGINED

RACE DAY EFFICIENCY REIMAGINED

Imagine not having to close online registration until the start gun fires. Imagine only needing five volunteers to manage number pickup for 10,000 people. Imagine ZERO data entry for your timer!