I used to think the more signs (operational and functional signs, not sponsor signs) at an event, the better. However, throughout the years, I’ve come to realize more is not necessarily better, and it's not simply the number of signs but many other factors that come into play.
Race directors can be very particular about “the look” of their race. A lot of money and resources can be allocated to ensuring a professional presentation of the event. Signage, banners, and balloons all are designed and placed with extreme care. This is no more evident than at many of the iconic races throughout the country as they have the budget and time to spend on this important aspect of the event whereas other races aren’t as fortunate and most simply focus on “the basics” and just get the basic job done.
Many times the biggest challenges in producing a road race have nothing to do with the road race itself. Given the incredible growth in our sport just in the past decade, what seems to be challenging many of us the most is the lack of real estate within which to conduct the event and that starts with enough space just to park all the darn cars coming to the event!
It was cool before the start of the 13th running of Boston’s Run to Remember—mid-50s and mostly cloudy. In the shade, a light breeze was enough to goosebump naked arms and cause the lightly dressed runner to shiver. A half hour out from the start, the corrals were filling slowly, with most runners opting for the sun-bathed back of the pack, or the comfort of inside the Seaport World Trade Center.
In March, I provided a number of Road Race Formulas. I’ve decided to add a few more here. As stated the last Road Race Formulas post, I receive a lot of emails from event directors asking me if I have any “magic formulas” when calculating “how much” of a particular product is needed or equipment or having to do with the race budget or administration of the race. I always respond by giving a strong disclaimer that whereas I am happy to offer some advice in this regard, what I am suggesting is not necessarily an industry standard but is just “Dave’s Formula” based on my own personal view of things and my experiences during the past 35 years in the business. In many cases, there is no right or wrong, just personal preferences.