Southern California Events Mark Return to Founder McGillivray’s Triathlon Roots

BOSTON – Ethos, a mass participation event organization created to bring athletes together through challenging and unique sporting events, has selected Dave McGillivray Sports Enterprises, also known as DMSE Sports, a leader in sports event management, to produce two new multi-sport races. Taking place on May 19 and Sept. 22-23, 2012, both events will be held at Vail Lake Resort in Temecula, California, and benefit the SEAL-Naval Special Warfare (NSW) Family Foundation.

“Ethos has created two unique events to bring athletes together, offer a challenge, and raise money to help the SEAL-NSW Family Foundation’s efforts to support the individuals and families who are part Naval Special Warfare Community” said Dave McGillivray, founder of DMSE Sports. “It has been a long time since DMSE has played in the multi-sport space and we are excited to be a part of the upcoming events and contribute our expertise.”

On May 19, Ethos will debut the Grand Prix, a spectator-friendly ‘swim-run-repeat’ event that consists of a 400-meter swim, 2-mile run, and a repeat of both legs. Additionally, Ethos will introduce an 8-kilometer obstacle course Challenge Race designed by former SEALS. Catered food, a headlining band, camping options, and a shorter, fun-filled obstacle course for kids make the event family-friendly and contribute to its festival atmosphere.

On September 22-23, 2012, the Ethos event will expand to include a triathlon, creating a weekend long endurance festival that will appeal to all types of athletes and their families.

Michael O’Neil, president of Ethos, welcomed DMSE Sports, saying, “We have set the bar high for ourselves to produce the most entertaining and well-run events in California, as well as raise funds for the NSW Family Foundation. With Dave and DMSE on board, I’m confident that these events will hit the mark.”

These additions to DMSE’s 2012 calendar mark a return to founder McGillivray’s roots in multi-sport. Inducted into the USA Triathlon Hall-of-Fame in 2011, McGillivray has long history in the sport of triathlon having previously created the New England Triathlon Series in 1984, one of the first triathlon series in the U.S. DMSE Sports has also previously directed at least 150 triathlons including the second-ever ITU World Championship in 1990 in Orlando, Fla. and the 1998 Goodwill Games Triathlon Games in New York City.

About DMSE Sports

Founded by McGillivray in 1981, DMSE, Inc. is a leader in sports event management, specializing in creating, marketing and producing mass participatory athletic events throughout the U.S. and abroad. McGillivray has produced or consulted on more than 900 mass-participatory athletic events, including the B.A.A. Boston Marathon, the TD Beach to Beacon 10K in Maine, Run for the Dream in Williamsburg, Va., the Women’s Half Marathon series in St. Petersburg, Fla. And recently was named race director of the famed New Balance Falmouth Road Race in Cape Cod. For more info, visit www.dmsesports.com.

About Ethos

Ethos is a mass participation event organization created to bring athletes together through challenging and unique sporting events. For more information about Ethos events and to register, please go to www.active-ethos.com. Discounts are available for members of the military, students, and first responders.