When I'm hired to direct a race, the client will often ask, “Do you think we should put on a clinic for the runners, too?” I am always torn as to the best way to respond to this. I’ve been to many clinics that were well organized and well attended but I’ve also been to as many or more that bombed, especially in terms of attendance of participants running in the race. It can be incredibly embarrassing to both the organizer and the presenter to be talking to an empty room with only six pigeons and three squirrels present.

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