Working with a partner, Loco Sports, DMSE was able to create and build this race from the ground up, launching the inaugural race in 2009 with more than 3,000 registered runners. This year a 5k within the stadium has been added to the fun. The 10k race begins at Patriot Place and wind through historic Foxborough before ending at the 50-yard line in Gillette Stadium as friends and family watch from the stands. The race features a giant inflated helmet at the finish line and runners can see themselves on the huge jumbo screen at Gillette – any football fan’s dream. This year the race will feature fireworks and take place on July 3.