ATLANTA HITS THE GROUND RUNNING WITH LULULEMON 10K TOUR
Thousands of runners took to the streets of Atlanta, Georgia, on Saturday for the first stop on the lululemon 10K Tour, a multi-city race series presented by lululemon and DMSE Sports. Participants took on the route from Georgia World Congress Center, past lululemon Howell Mill store, to the finish line at Westside Reservoir Park.
Touting a ‘running party’ atmosphere, the organizers designed an event aiming to foster a celebratory and community-focused experience. The tour heads to Houston next, with a 10k planned for November 13.
“DMSE and lululemon have a shared passion for creating authentic and connected experiences,” said Matthew West, race director and CEO of DMSE Sports.
“It was paramount to both presenters that we put the local communities hosting us in the spotlight and I believe we did just that here at our first stop in Atlanta. We were fortunate to collaborate with the best and brightest local organizations, and that made this event one that our runners won’t soon forget.”
Along the route, runners encountered cheering stations hosted by Atlanta Run Club, Humbl Hustlr, Atlanta Influences Everything, Front Runners Atlanta and the lululemon Howell Mill store.
Across the finish line, the Post-Race Block Party awaited runners. There, they engaged with and enjoyed products from local businesses including Five Daughters Bakery, Mocha Pops, Peoples Town Coffee, and Juuice ATL, along with post-run recovery yoga led by Atlanta local Alyssa Owen.
While runners of all paces were welcomed, competitive participants clocked fast times to claim victory. Jared Bell took the men’s field with a time of 31:42. First place in the women’s field was claimed by Alexandria Cruz, who finished with a time of 37:08. Hailey Wilham was first in the non-binary division with a time of 1:00:57. Team Hicks and Nasser was victorious in the duo division, clocking in at 36:00.
Committed to local impact, the organizers selected Bridge of Light as their charitable partner. The Atlanta-based non-profit’s mission is focused on restoring dignity and hope to people experiencing, transitioning from or at risk of homelessness. Participants were invited to make donations both during registration and on race day, with opportunities to contribute open through early December.
The lululemon 10k Tour is designed to celebrate the running communities in cities across North America while extending the spotlight to local partners, including non-profits, businesses, and regional influencers.