Powered by Dave McGillivray’s DMSE Sports, registration available for 5K, 10K and Half Marathon at event dedicated to all things running

BOSTON  Runners at all levels who want to celebrate their sport this summer are encouraged to register soon for the new, festive Runner’s World Classic, powered by DMSE Sports, July 15-17 at www.rwclassic.com.

The weekend-long event in and around beautiful North Andover, Mass., is a celebration of running for the entire family, featuring three different road races (5K, 10K. Half Marathon), informative seminars and speakers, a kids’ fun run and children’s programming, a Celebrity Mile, a health and fitness expo and a post-race festival of food, drink and entertainment at the race headquarters on the campus of Merrimack College. Numerous local charities will also be involved. More info at www.RWClassic.com.

Runners can also collect a lot of hardware, with medals awarded to finishers in each race. Anyone who completes all three races also will earn a special Hat Trick Medal, and those who double up with the 5K and 10K receive The Five & Dime Medal.

The Boston region’s newest summer road race also will include a Celebrity Mile, made up entirely of celebrities and VIPs in the sports, political and media world as well as other inspirational runners from in and around Boston.

As many as 25 local personalities – including Boston Police Commissioner Billy Evans, Boston Marathon survivor Jeff Bauman; former Patriots lineman Max Lane; Becca Pizzi of Belmont, recent winner of the World Marathon Challenge; and Amby Burfoot, 1968 Boston Marathon Winner and Runner’s World Writer at Large – are expected to take part in the Celebrity Mile on Saturday, July 16.

Rodale Inc.’s Runner’s World and DMSE Sports, a well-known Boston-area sports event management firm founded and led by B.A.A. Boston Marathon Race Director Dave McGillivray, have partnered to develop the event. Races start and finish at Merrimack College and include tree-lined, shaded residential streets. The 10K also will take runners through historic downtown Andover, while half marathoners will run past the famous grounds of Andover Phillips Academy.

About DMSE
DMSE Sports is a leader in sports event management, specializing in creating, marketing and producing mass participatory athletic events throughout the U.S. and abroad. In addition to the B.A.A. Boston Marathon, DMSE manages more than 25 major road races per year, including the TD Beach to Beacon in Maine, the New Balance Falmouth Road Race on Cape Cod, the Finish at the 50 at Patriot Place, the Bellin Run in Green Bay, Wis., the Feaster Five Thanksgiving Day Road Race and the Across the Bay 10K in Annapolis, Maryland, among others. For more info, visit www.dmsesports.com.

About Runner’s World
Rodale Inc.’s Runner’s World, the largest and most influential media brand in the running space, is the essential guide for everyone who runs. The brand provides all runners—men and women, from beginners to hardcore marathoners—with the advice and information they need to pursue their goals, the inspiration and entertainment they crave, and a sense of authentic community they won’t find anywhere else. Runner’s World is everywhere its readers and customers are – in print, online, on-screen and on the ground. Through authentic events such as the award-winning Runner’s World Half & Festival and Runner's World Classic, as well as the Runner's World VIP program, Runner’s World editors forge deep connections and have meaningful interactions with our readers as an organic part of the running community. Runner’s World publishes 19 international editions: Argentina, Australia/New Zealand, Belgium, Brazil, China, France, Germany, Italy, Mexico, The Netherlands, Norway, Poland, Portugal, South Africa, Spain, Sweden, Turkey, United Kingdom and the United States. For digital updates, visit RunnersWorld.com, or follow us on Twitter,FacebookInstagram, and Pinterest.